National Marketing Leadership Conclave on “Reorienting Marketing: Roadmap for Sustainable Growth” organized by Management Department.
November 28, 2015
Department of management studies of Institute of Technology & Science, Ghaziabad organized a National Marketing Leadership Conclave on “Reorienting Marketing: Roadmap for Sustainable Growth” on 26th , 27th & 28th November, 2015. With an objective of widening learning opportunities to the learners by creating a sustained marketing euphoria the conclave was planned for three days. The three days of event were full of competitive events for students like marketing Plan competition, Poster making competition, marketing quiz competition, Digital campaign, retail outlet strategy presentation, and retail shows, exhibitions of recent product launches, industry expert talks, and forum interactions.
The marketing conclave was started with the welcome address by Dr. Sapna Rakesh, Driectgor Management and was jointly inaugurated by Mr. Pradeep Kashyap, MD, MART Rural and as a Chief Guest and Mr David Whittenberg, CEO, Innovation Workgroup as a Key note Speaker. Mr Kashyap highlighted the relevance of new set of 4 Ps in modern times. He said that the traditional 4Ps fail to place customers in focus and cover more of the sellers perspective. He proposed the new 4 Ps as – Purpose, Passion, Public and Partnership. Mr David emphasized on need for speed of strategic planning and implementation for Indian companies.
First day of the conclave was full of prize winning competitive events for the students. 62 teams participated in the first round of Marketing Quiz followed by 18 teams in marketing plan competition and 25 teams in poster making competition, 16 teams in Digital Campaign and 15 teams in retail outlet strategy presentation.
Second day of the event witnessed more than 15 companies including Dabur, Parle, Himalaya, Oxford Publication, Live Pure, Royal Enfield, Bisleri, Royal India Vacation, Punjab National Bank and many more representing their new product launches in a retail exhibition.
Third day, the conclave was started with presence and motivational speech of Shri Arpit Chadha, Vice Chairman of I.T.S The Education Group and the address of industry experts including Mr Amit Doshi, COO , DNA (Dainik Bhaskar Group), Ahmedabad and Mr Nitish Kumar Rai, Chief Marketing Officer, Burger King. Mr Amit Doshi emphasized on the importance of customers and colleagues in business by sharing few very interesting business stories. Mr Nitish Kumar Rai discussed the importance of a well crafted advertising campaign and highlighted how it can be leveraged by the use of digital technology. He shared promotional campaign of Coca Cola, KFC, HUL and many more to illustrate modern digital marketing practices.
The first forum interaction was on the theme “Digitalization vs Traditional Marketing Practices”. Mr. Kishore Chakraborty, Sr. VP McCann Ericsson was the moderator for the session. Mr. Vinayak Lal, GM, DS Group, Mr. Amit Sahani, Regional Sales Head – Bagrrys, Mr. Kalyan Kumar, Director - Infuse Media & Mr. Aditya Kayastha, Group. Brand Head – Dabur were the other panel members. The debate started with digital vs traditional marketing practices came to an end with the understanding that both the practices complement each other and a smart marketer leverage the marriage of digital and traditional practices to build on.
The second forum interaction was on the theme “Rural vs Urban marketing landscape: A Question of Sustainability”. Prof C K Sabharwal was the moderator for the session. Mr. Mohan Krishnan, Sr. V P, IMRB, Mr. Vivek Malhotra, Sr. VP, Idea Cellular, Dr Ravindra Singh, GM, Chambal Fertilizers, and Mr. Anirban Chaudhuri, Director,Fobulka were the panelist. The entire discussion was woven around how mapping the rural consumer is going to be the key concern area for the organizations of today. How MNCs are trying to leverage the rural potential for their growth and survival.
At the end during valedictory session participants who secured first, second and third positions in various competitive events were awarded with Winner, First runner up and second runner up trophies and certificates. The convener of the conclave Dr V N Bajpai proposed vote of thanks.
Prof. Durba Roy and Prof. Lalit Kumar Sharma coordinated the entire event very well.