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Management

Dr. V. N. Bajpai

Professor
Institute of Technology & Science
Experience : 14 Years
Email : vnbajpai@its.edu.in

Overview

    Education:

    Ph.D, M.B.A, B.Sc.

    Areas Of Competence and Interest:

    • Marketing
    • Strategy

    Academic Courses Taught:

    • Strategic Management
    • Sales & Distribution Management
    • Innovation & Technology Management

Experience

Academic:

14 Years

Research & Publication

• Presented a case on Gillette India: The Innovation Trap in 18th Annual Convention of Strategic Management Forum on 17th – 19th December, 2015 at Indian Institute of Foreign Trade (IIFT), Delhi.

• A paper titled “Dark side of Celebrity Endorsement: An Empirical Study” was published in Bi- annual journal of Maharaja Agrasen Institute of Management Studies, Delhi, Vol. 10, No.-1, ISSN:22490116 (April, 2015).

• A paper titled “Co-Creation of Value: Leveraging Customer’s Intellectual Capital” was published in Management Journal of NIET, Greater Noida (Winter, 2013-14).

• A paper entitled “Changing Business Environment: Emerging Issues and Challenges” was published in the proceedings of national conference on New Age Marketing: Changing Paradigms (January 28, 2012), organised by IMS, Noida.

• A paper titled “Celebrity Endorsement: A Gimmick or Reality ” was published in the Management Journal ‘Wisdom’ of Vishveshwarya school of Business Management (December, 2011).

• A paper entitled “India’s Initiative to go Green: A Myth or Reality” was published in the proceedings of national seminar on Creating & Sustaining Customer Value: A Path to Glory (April 15-16, 2011), organised by Institute of Technology & Science (ITS), Ghaziabad

• A paper titled “Women Entrepreneurship in India: opportunities & Challenges” was published in the bi-annual Management Journal ‘Effulgence’ of Rukmini Devi Institute of Advance Studies, Delhi (Jan- June, 2010).

• A paper entitled “Talent Management: The people factor in achieving high performance” was presented and published in the proceedings of national seminar on Shodh-2009 (December 06-07, 2009), organised by Lord Krishna Engg College, Ghaziabad.

• A paper entitled “Indian Supply Chain Management: Problems and Prospects” was presented and published in the proceedings of national seminar on Supply Chain Management in SMEs: Gaining Competitive Advantage (November 14th, 2009), organised by I.T.S Institute of Management, Greater Noida.

• A case study titled “Gillette India: Sharpening the Innovation Edge in 21st Century” was published in ‘Synergy’, the bi-annual Journal of IT & Management, of Institute of Technology & Science, Ghaziabad (July, 2009).

• A paper titled “The Insurance Boom in India: Exploring opportunities for AVIVA Life Insurance” was published in the bi-annual Journal on Management of Apeejay School of Management, Greater Noida (Jan- June, 2009).

• A case study titled “A Case Study on Subhiksha: The Blue Eyed Boy in Retail Industry” was  published in the bi-annual Journal on Management of Galgotias Institute of Management & Technology, Gr. Noida (June-Dec, 2008)

• A paper titled “Redefining Rural Leadership: Strategies for Wealth Creation (Hariyali Kisaan Bazaar, a DCM Group Initiative)” was  published in the October,2008 issue of  bi-annual Journal on Management of H R Group of Institutions, Ghaziabad.

• A paper entitled “Innovation for Inclusive Growth : Making a Difference” presented and published in the proceedings of national seminar on Marketing Innovations for Reaching Consumers (December 5th – 6th , 2008), organised by Institute of Technology & Science (ITS), Ghaziabad

• A case study on “Subhiksha: The Success Saga” was presented in the 5th Renvoi on Case Studies in Management on September 25, 2008, organized by Amity Business School (Amity University), Noida.

• A paper titled “Redefining Rural Leadership: Strategies for Wealth Creation (Hariyali Kisaan Bazaar, a DCM Group Initiative)” was  presented and abstract was published in the souvenir of  national seminar on Business Scenario in Rural India (BSRI-08) on September 05th   –06th  , 2008, organised by School of Management, Bharat Institute of Technology, Meerut.

• A paper entitled “Emerging Trends in Information & Communication Technologies” was  presented and published in the proceedings of national conference on Technology to Common Man: Emerging Trends and Practices in Management of Technology (August 01st  –02nd , 2008), organised by Indian Business Academy, Greater Noida.

• A paper entitled “Creating Customer Value- A Path to Glory: Winning Mantras” was published in the proceedings of national conference on Emerging Business Strategies: Road Maps and Road Blocks for Indian Sub Continent (March 08th –09th, 2008), organised by Institute of Technology & Science (ITS), Ghaziabad

• A paper entitled “Knowledge management & Creative HRM” was published in the proceedings of INDIACom-2008, 2nd national conference on Computing for Nation Development (February 08th –09th, 2008) organised by Bharti Vidyapeeth;s Inst. Of Computer Application and Management, New Delhi.

• Presented a paper entitled “Optimizing most valuable asset: An HR perspective (with special reference to Indian IT industry)” in the international conference on “Talent Management: Opportunities and Challenges in Global Arena” organized by G.L.A. Institute of Technology and Management, Mathura on17 – 19 November 2007.

• Presented a paper entitled “Education in 21st Century: Problems and Prospects” in the national conference organized by Faculty of Management Studies,  Gurukul Kangri University, Haridwar on10 – 11 Sep, 2007.

• Contributed a paper on “Strategic Issues in Corporate Restructuring” in the 7th national conference organized by Faculty of Management Studies, Gurukul Kangri University, Haridwar on10 – 11 Sep, 2007.
 

Additional Information & Other Activities


MTP CERTIFICATION OF STRATEGIC MANAGEMENT FORUM OF INDIA

• Attended 18th Annual Convention of Strategic Management Forum on 17th – 19th December, 2015 at Indian Institute of Foreign Trade (IIFT), Delhi and presented a case on Gillette India: The Innovation Trap.
• Management Teachers’  Programme on “Blue Ocean Strategy” elective course-5 (From May 18 to  22 ), at Indian Institute of Management (IIM), Kozhikode.
• Management Teachers’  Programme on “Inorganic Growth Strategy” elective course-4 (From October 22 to 26, 2013), at Birla Institute of Management Technology (BIMTECH), Gr Noida.
• Management Teachers’ Programme on “International Business Strategy” elective course-3 (From May 17 to May 22, 2010), at Indian Institute of Foreign Trade (IIFT), New Delhi.
• Management Teachers’  Programme on “Strategic Change & Transformation” elective course-2 (From December 07 to December 12, 2009), at Indian Institute of Management (IIM), Lucknow.
• Management Teachers’ Programme on “Innovation and Technology Strategy” elective course-1 (From April13 to April 18, 2009), at Management Development Institute (MDI), Gurgaon.
• Management Teachers’ Programme on “Strategic Management” Foundation course (From January 19 to January 24, 2008), at Indian Institute of Management (IIM), Lucknow.

BOOK REVIEW

Understanding Strategic Management, 2nd Edition by Anthony E. Henry, Oxford University Press, Feb.2015.

FDP CONDUCTED

Conducted FDP on “Current marketing practices and methods adopted by MNCs” at Kamal Institute of Higher Education, New Delhi on 1st & 2nd December, 2014.


M.Phil/ Ph.D Thesis Guidance

• M.Phil in Management awarded to Ms. Preeti Saxena (Roll No.-69085, Registration no. 08DE-60303, 2009) on Consumer Attitude towards Green Products, by Ch. Devi Lal University, Sirsa.
• Ph.D. of Ms Preeti Saxena on Consumer Attitude towards Green Products: An empirical Study (Registration May, 2011) from IFTM University, Moradabad. – In process
• Ph.D. of Ms Shivani Sardana from UPTU, Lucknow – In process
• Ph. D.  of Mr Sanjeev Kumar from UPTU, Lucknow – Thesis submitted


NATIONAL SEMINAR ORGANISED & EDITED BOOK PUBLISHED

• Convener for the National Marketing Leadership Conclave- Reorienting Marketing: Roadmap for Sustainable Growth on 26th, 27th & 28th November, 2015.
• Convener for National conference on “India 2020: Readiness for Cutting Edge Marketing” on 01st & 02nd November, 2014 and editor of conference proceedings.
• Convener for National seminar on “The Future of Marketing: Opportunities & Challenges” on 29th &30th November, 2013 and editor of conference proceedings.
• Convener for the AICTE sponsored National seminar on “Marketing Innovations & Challenges in Turbulent Times” on 02nd & 3rd November, 2012.
• Convener for the AICTE sponsored National seminar on “Creating & Sustaining       Customer Value: A Path to Glory” on 15th & 16th April, 2012 and editor of conference proceedings.

WORKSHOP/ SEMINAR ATTENDED

• Attended Alumni Leadership Master Class organised by Celestos Technologies Pvt. Ltd. on 08th May, 2015.
• Attended FDP on “Improving Learning Effectiveness via Business Simulations” organized by Amity University, Noida  on May 08, 2013
• Attended FDP on “Future of Marketing” organized by I.T.S Ghaziabad on May 06-07, 2013 and delivered a talk on Customer Co- creation.
• Attended FDP on “Towards Excellence” organized by I.T.S Ghaziabad on November 12, 2011
• Attended International Conference on “Globalising Management Education” organized by I.T.S – Institute of Management, Gr. Noida.
• Attended 38th  World Marketing Congress on “ Business Opportunities and Marketing Strategies for Eastern Africa: A Fresh Look” organized by IMM, Delhi in collaboration with Ministry of External Affairs, Gov. of India, at India Habitat Centre on February 10, 2011
• Attended a thirteen days Faculty Development Programme on “Teaching methodology and analysis of data through data analysis software” organized by Institute of Technology & Science (ITS), Ghaziabad in association with AICTE on dated 06-18 July, 2009.
• Attended a three days Faculty Development Programme on “Research Methods and Data Analysis with SPSS” organized by Institute of Technology & Science (ITS), Ghaziabad on dated 04-06 July, 2008.
• Attended a two days 3rd National Marketing Summit on “Redefining Services Leadership: Strategies for Wealth Creation” organized by All India Management Association (AIMA) at Hotel Radission, New Delhi on dated 16 – 17 May, 2008.

• Attended a two days workshop on “Case Analysis and Case Writing” at Institute of Technology & Science ( ITS), Ghaziabad on 27th & 30th April, 2008.
• Attended a two days workshop at Indian Business Academy, Gr. Noida on Research Methodology on 22 – 23 December, 2007.

OTHER RESPONSIBILITIES HANDLED

• Chairperson of PGDM programme  at I.T.S Ghaziabad
• Chairperson  of PGDM (Retail Management)
• Coordinator (PGDM Admissions)
• Have been appointed Head Examiner by U P Technical University, Lucknow for the evaluation of MBA odd semester (Marketing management) answer sheets in the month of Jan- Feb., 2010 & for Rural Management (MBAOP-04) in June, 2013.
 

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