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Dr. Garima Srivastava

Assistant Professor
Institute of Technology & Science
Experience : 10.5Years
Email :


    Ph D., M.B.A

    Areas of Interest:
    Apart from Services marketing and consumer behavior my inclination is also towards the Upcoming fields like Marketing Analytics, Marketing Intelligence and Social media Analytics.

    Academic Courses Taught:
    Service Marketing ,Business Communication , Marketing Management 


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10.5 years

Research & Publication

Sandhu,Gupta &Srivastav (2020)   Behavioral analysis of active Facebook users using the NEO-PI R model 612 978-981-15-0371-9, 471131_1_En, (24)Springer- Lecture Notes in Electrical Engineering scopus ISSN- 1876-1100-

· Srivastav G., Gupta A.,(2017),Going Private in Public: A Study on shift in behavioral trend using face book Computers in Human Behavior-Elsevier, 73,Page55-63,, International (UK), indexed in SCOPUS/ABDC/SSCI/GOOGLE SCHOLAR.

· Paul J,Mittal A.,Srivastav G.(2016);Impact of Service Quality on Customer Satisfaction in Private and Public Sector Banks, International Journal of Bank Marketing, 34,5, International (UK), indexed in SCOPUS/GOOGLE SCHOLAR/ABDC

· SrivastavG.,Mittal A.(2016),Impact of Internet Banking on Customer Satisfaction in Private and Public Sector Banks.

The Indian Journal of Marketing,46,2,-idexed in SCOPUS /GOOGLE SCHOLAR.

· SrivastavG.,Mittal A.,(2013) Impact of Service Quality: A Comparative Study of Private and Public Sector Banks. The Indian Journal of Commerce, 66,2, ISSN:0019-512X), Peer Reviewed & Refereed.

· SrivastavG.,Mittal A.,(2013),Customer’s Expectation from Service Quality of Private and Public sector Bank: A Comparative study International Journal on Customer Relations, 1,1, ISSN:2320-7515, Peer reviewed.

·Mittal A., Srivastav G., (2013),Study of Customer Perception and consumption Pattern of e-Banking services-A Comparative study of Private vis-à-vis Public Sector Banks, Asia Pacific Marketing Review, 2,1, ISSN:(2277-2057), Peer reviewed.

·Sinha G.,Srivastav G.(2010)Emerging global direct distribution business model: challenges and opportunities.Mangalmay Journal of Management and Technology 4,2, ISSN:0973-7251, Peer reviewed.

·Makkar U.,Srivastav G.,(2008) Internal Branding of Human Resource using The Expectation Gap Analysis-NTPC. IMED Journal of Management and Social Research (BharteeyaVidyaPeeth University – Pune). 1,1, ISSN:0975-8429, Peer reviewed

·Aggarwal K.,SrivastavG.,Emerging Opportunities and Challenges in Finance, “Globus” an international journal of IIMT college of management, Greater Noida, 2,1, ISSN:0975-721X, Peer reviewed.

Chapters in Edited Book

·GarimaSrivastav&DrArun Mittal,Emerging Issues In Finance And Business Management, Customer’s Perception About Internet Banking Of Public Sector Bank In India: An Empirical Study,310-316, Bharti Publication, 2013,978-93-81212-33-2.
· GarimaSrivastav&DrGyanesh Sinha, Re Branding Of Employee Relationships :The Paradigm Shift The, Employer Branding : A New Paradigm In The Business Environment, 163-171, Bharti Publication, January,2017, 978-93-81212-66-0.

 Research Paper/Case study Presented in the Conference/Seminar

·DrGyaneshkumarsinha, Garimasrivastav, Case study,Black Friday: Story of one of the Largest MNC in India,International, GDGU-ELIXIR,2015,GD Goenka University, Gurgaon,4 SEPTEMBER,2015,GD Goenka University, Gurgaon,4 SEPTEMBER,2015.
·Dr. UrvashiMakkar&GarimaSrivastavCSR-A Tool for Sustainable Future,(NTPC),Expanding horizons of Indian business and Indian management,IBA, Greater Noida,Feburuary 19,2008,IBA, Greater Noida,20 feb,2008.
·Dr. Gyaneshkumarsinha&GarimaSrivastava Research Paper,Business process re-engineering for enhancing customer relation: A case study of Kirloskar industries ltd.Emerging global trends & future challenges in economic development, Accounting ,Finance, Information and communication technology, business and management,Research Development Association & Research Development Research Foundation-Jaipur,22 jan.,2011,Research Development Association & Research Development Research Foundation-Jaipur,23 jan.,2011.

·Dr. Arunmittal&GarimaSrivastava,Research Paper,Customer Perception About Internet Banking Of Public Sector Bank In India: An Empirical StudyInternational, International conference on finance and business management,Society of Technical and management professional (STMP),JAIPUR,RAJASTHAN,9 feb,2013Society of Technical and management professional (STMP),JAIPUR,RAJASTHAN,10 February ,2013.
·Garimasrivastava& Dr. Arun Mittal,Research Paper,The Age of collaborative, Cultural &Spritual Marketing: The new Paradox of Bank Marketing 3.0 with special National reference to Value based Matrix,National, Integrating technology in management education, AIMA, New Delhi,28 march 2016,10th National Research Conference at All India Management Association-AIMA, New Delhi,29 march 2016
·Garima Srivastava,Research Paper,E-Retailing perspective in India- A cash –crunched industry for the Future?,National, Challenges for organizations in dynamic business environment,IIMT College of Management, Greater Noida,23 april,2010,IIMT College of Management, Greater Noida,23 april,2010.
·Garima Srivastava,Research Paper,CRM in financial sector: An empirical study on Indian banking industry,National,Accman, institute of management-Greater Noida,14 September 2010, 14 September 2010,Accman institute of management-Greater Noida,14 September 2010.
·Gyaneshkumarsinha&Garima Srivastava,Research Paper,The emerging global direct distribution business model: challenges and opportunities, international, Business strategies for managing Turnarounds in the global economy, MIMT, Greater Noida, 6 august 2010, MIMT, Greater Noida, 6 august 2010.

Workshops/FDP/Seminar Conducted/Attended

·FDP,Entrepreneurship Development,4 March 2013-16 March 2013,Department of Science & Technology, Ministry of Science and Technology, Government of India, Birla Institute of Technology, Mesra –Noida.

·FDP,Entrepreneurship Development,7 January 2013-19 January 2013,Department of Science & Technology, Ministry of Science and Technology, Government of India, Birla Institute of Technology, Mesra –Noida.
·FDP, Research Methodology & SPSS”,7 December,2012-8 December 2012,Birla Institute of Technology,Mesra, Ranchi.
·Workshop,Negotiation and selling skills,7 July 2010-7 July 2010,Apeejay Institute of Technology,Greater Noida.

·FDP,Entrepreneurship Development,2013-19 January 2013,Birla Institute of Technology, Mesra,Ranchi.
·FDP,Research Methodology using SPSSS,5 February, 2016-6 February 2016,IMS Ghaziabad.
·FDP,Bringing field to class,19 November 2016-19 November 20,IMS Ghaziabad.
·FDP,Research methodology,16 July 2016-16 July 2016,IMS Ghaziabad.
·FDP,Advance statistical tools for business research,12 April 2012-13 April 2012,GautamBudha university Greater Noida
·Workshop,Administration of the case study,2010-23 January 2010,Mangalmay group of institutions,Greater Noida.
·FDP,Recent advances in research methods & data analytical tools,18 October 2010-19 October 2010,Mangalmay institutions, Greater Noida.
·Seminar,Future of Corporate Finances in India,22 March 2012-23 March 2012,University of Delhi.

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Additional Information & Other Activities

 Conferred with Executive Certificate Programme in Marketing Analytics and Customer Valuation from IIM KASHIPUR.

 Reviewer of manuscript of the ABDC/SCOPUS/SSCI indexed journal of Emerald Group Publishing.

 Resource Person in the workshop on “Advance Statistical tools in Marketing Research” at ITS-Mohan Nagar Ghaziabad.

 Co-ordinator Marketing Club-Marrecus (conducted several offline and online events as a club coordinator, including club’s Newsletter, website, FB page).

Awarded as “51 most influential women of Ghaziabad” by Brijbhoomi foundation under the category of Education (Research & Publication).      

Conferred Doctorate from BIRLA INSTITUTE OF TECHNOLOGY, MESRA RANCHI as a Fulltime (Teaching) Research Fellow (Awarded with Research Fellowship).

Topic: Customers’ Perception towards Public and Private sector Banks: Expectation Gap Analysis.

Cleared Pre- Ph.D Course Work Exams. 

Completed a Minor Research Project (Funded) on “Green management and Sustainable development challenges and strategies for leading Indian Organizations” as Principal Investigator.

 Life time member of Indian Commerce Association.

Life Time Member of CEGR-NEW DELHI

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