Department of Management organized International Conference ICCSIDTB-2019

Department of Management at I.T.S Ghaziabad organized two days International Conference on the emerging focal theme Convergence of Social Innovation and Digital Transformation in Business. The Inaugural Session commenced with the welcome Address of Director Management – Dr. Ajay Kumar and during his address he  stated that today digital technology has radically influenced our life and some organizations are already using it in a manner that were never anticipated earlier. Thereafter, Dr. Manoj Kumar Jha presented a Conference Overview to the audience. Director PR – Shri Surinder Sood emphasized on the urgency of determining the extent to which digitalization should be induced in our lives so that the human – human relationship is not taken away from the society.

The Special Guest of the Inaugural Session, Mr. Charudutta Bodhankar, Academic Director of IDRAC, India focused on the role of digital transformation in Entrepreneurship and how students can convert their great business ideas into start-up venture. The Guest of Honour for the Day, Dr. Rakesh Kumar Joshi, Professor and Chairperson – Research, Indian Institute of Foreign Trade, New Delhi, deliberated that growing population of the country should be supplemented with innovative technology so as to leverage the strength of the nation. He also stated examples of various countries where digital revolution had a significant role in the growth of agriculture and thereby increasing the productivity. The Chief Guest Mr. Ashish Goyal, Managing Director Accenture Technologies Ltd. stated the relevance of speed, persuasiveness, entirety, hyper personalization and constant sense of connectivity among students in this era of rapid digitalization.

Theme of Track 1 was Contribution of HRM in Social Innovations and Business Transformation.

Dr. Amita Srivastava, Director, BRENCIS Group chaired this session with opening remark on the need of Social innovations and Business Transformation. Dr. M. K. Jha emphasized on the need of social innovation and differentiated it with traditional approach of resolving societal problems and challenges in isolation and at the same time emphasized on the role of Human Resource Department  in this endeavor. Dr. Urmila Yadav, from Sharda University, Gautam Budh Nagar and Ms. Tarushi & Ms. Simran from Rukmini Devi Institute of Advanced Studies, new Delhi presented their research papers on Role of Value Based Education in Social Innovation and Green HRM respectively. Prof. Shikha Arora coordinated this session with welcoming and introducing the guests and words of gratitude.

Theme of Track 2 was role of Financial sector in Social Innovations & Business Transformation

Dr. Anusha Agarwal set the ball rolling by introducing the topic of the session to the audience. Dr. Ajay Chauhan (Senior Professor, IMT Ghaziabad) emphasised the importance of research for both the students and faculty. He apprised the audience by giving an example of block chain technology and its impact on the finance industry in the future. Second speaker was Dr. Sunil Gupta, Senior Professor (direct taxation and tax planning) IGNOU. He spoke on the topic of various Aspects of taxation individual & corporate. Session concluded with the address of Dr.Uchit Kapoor (Senior Manager ACRC,AIMS New Delhi Chapter& AVP-CLAG, Veritas financial Services New Delhi). He addressed the audience on topic of social innovation for using business & corporate finance, corporate credit, credit management ,syndicate finance, banking and insurance, Behavioural research ,taxation on digital goods, E-auctions.

Theme of Track 3 was Marketing Innovations in Business & Social transformation

The first session of the day was addressed by Dr. Mahua Dutta from NGO-Leeds in Heels, California, USA she apprised the audience with the importance of incorporating social innovation in business practices. The presenters presented their research work on the theme of the session “Marketing Innovations in Business and Social Transformation”. Prof.C. K Aggarwal delivered presentation on role of digitalization on rural development and agricultural innovation, Dr. Lalit Kumar Sharma discussed theme of the track and coordinated the session.

Theme of Track 4 was Role of Digital Transformation in Social Innovations

Session Chair of this session was Dr. Abhishek Singh, Birla Institute of Technology, Mera. Keynote speaker was Shri Deepak Chaudhary, CEO, Audi Motor

The speaker initiated the discussion on the topic by talking about the digital transformation in automobile industry. He also shared that how enquiry management system and software like emax, facilitates in collecting accurate details about customers   for better service. He shared some very specific examples of various luxurious 4-wheelers.

The session Chair initiated the discussion on the topic by talking about digitalization in the field of finance and highlighted “financial technology” with its applications. He also discussed the advantages of new technologies and how it will help students to gain knowledge about them. Seven papers were presented in this session.

Best Paper Awards in each area were given in valedictory session.

Dr. Vivek Pachauri Co- Convener delivered Vote of thanks to all the guests, management authorities, speakers, presenters, delegates, faculty, staff and students.

The students could have an exclusive opportunity to interact with foreign speakers, resource persons from various institutions and organizations.