International Conference on Convergence of Social Innovation and Digital Transformation in Business

Department of Management at I.T.S Ghaziabad organized International Conference sponsored by AICTE on13th and 14th march 2020. The session started by Inaugural function. The Guest Speakers were Prof. Bhagwati Prakash Sharma (Vice Chancellor of Gautam Buddha University) and Prof. S. K. Jain (Ex HOD IIT Delhi, Ex Vice Chairman Shri Mata Vaishno Devi University). The inaugural session started by welcome speech of Director Management Dr. Vidya Sekhri. She talked about unbalanced rural and urban growth and about per capita income. She also talked about innovation, digital banking, surgery through robotics, digital banking. After that Director PR Surendra Sood give their opening remarks. He talked about technology not rule the human beings, let human beings rule the technology. He talked about how technology driven our day to day life. After that Dr. Manoj Kumar Jha briefly told about Agenda of Conference, Backdrop of Conference. He talked about social change. The conference was divided into 4 tracks. After that Prof. Sudhir k. Jain(Ex HOD IIT Delhi, Ex Vice Chairman Shri Mata Vaishno Devi University) gave his views on Social innovation and digital transformation. He talks about Dimensions and levels of Social innovation, History of ICT, ICT trends, about Disruptive Technologies. The second Speaker Bhagwati Prakash Sharma (vice Chancellor of Gautam Buddha University) talked about how small innovation can become Great ventures. He emphasized upon Made in India. He gave information about Manufacturing Industry of India. He told about how AI replacing human beings. After the Inaugural the Finance track started. The theme of finance track is Role of finance sector in social innovation and digital transformation headed by Deepak Tandon. Post lunch marketing track started. The theme of marketing track is to Social innovation & digitalization in Marketing. The session headed by Pradeep Kumar Agarwal. He talked about social innovation, developing and implementing promotional strategy. He talked about social marketing, Digitalization, Industry 4.0. On Day-2, Dr. Dinesh Kumar Sharma (Professor of Gautam Buddha University, Greater Noida) and Prof. Sanjeev Mittal (Presently, Dean GGGIP University, New Delhi). Session started with Welcome address of Dr. V.N. Bajpai. For HR track, total Quality management as a change driver: for influencing affective commitment to change. The objective of research is to know relationship between TQM Practices and employee readiness to change. During the Valedictory ceremony Best Paper Award and Certificates were given to Participants.